Education, Ownership & Commitment

A Key to success in the digital economy and Industry 4.0

Digital Content Management

As part of the Digital Content Management Practice, we focus on the intersection of the customer life cycle practice with the enterprise's product life cycle journey. It is a proven economic theory that this is the point of inflection for growth; where a mature customer is able to derive the configured value in an enterprise's offerings. 

We work with the principles of design thinking, design, transformation and innovation in that order to draw out the narrative that shapes the form and positioning of content. A very important aspect of transformation / change management is communications; where both the message and messenger are equally important. 

Case Study

The Context

A global real estate enterprise wanted to integrate its operations; unifying its customer processes into buying, selling, renting, leasing, sharing and developing.

A key aspect of this transformation was the need to educate all its seven segments of customers; clients, team members, stakeholders, shareholders, business partners, vendors and society and graduate them quickly to ownership and commitment; for the transformation to work. 

The Solution

  1. Engineered digitally operative processes globally.

  2. Digital identities are role based driving content that is purposed based on Profiling, Personalization and Preferentiation.

  3. Content Management is dynamically orchestrated to the contextual requirements of each customer segment. 

  4. A completely new way of life moves work away from IT department to virtual teams of content developers, builders and consumers.

  5. Digital Asset Management becomes a shared service that works as part of the data management process; where data is unstructured and is recognized as Text, Audio, Video and Graphics.

The Application

  1. Institutionalization of Training & Learning customers promotes business growth exponentially.

  2. Content is no longer irrelevant and static; it is dynamic and personalized.

  3. The process management is intelligent; moving data to information, intelligence, knowledge and records seamlessly.

  4. Recursive learning makes purposing and ingestion of content a reliable way of effectively managing the strategic inflection point of the intersection of customer life cycle and enterprise product life cycle.

  5. Significant reduction in Total Cost of Operations (TCO) from a Technology standpoint.